Enabling Growth By Putting People First
Speaking and Writing

Speaking

Product Camp RTP, 2013 - 2014

April 12, 2014. Talk on doing "Market Research on Shoestrings" at the for product management and marketing professionals hosted by the Product Camp RTP organization

May 18, 2013. Talk on Personas and Scenarios
.

Product Development and Management Association (PDMA), 2009 - 2014


February 5, 2014, in Cary, NC. Presentation and workshop on "Market Research on a Shoestring?". 
 
September 18, 2013, in Cary, NC. Panel lead. Discussion on "Product Marketing vs. Product Management: Exploit vs. Create?" with guests from SAS Institute, RegEd, and Blue Cross Blue Shields North Carolina. 

April 10, 2010, in Chapel Hill, NC. Panel lead. Consumer and user insights session at Innovate Carolina, the annual conference of the Carolinas chapter sponsored and hosted by the UNC Kenan-Flagler School of Business.

June 18, 2009 in Charlotte, NC, and October 1, in Washington DC. Presentation and workshop. Using Personas & Scenarios for customer-centered new product development and marketing.  October presentation avalaible on Slideshare.

March 9, 2009 in Paris, France. Presentation on New paths to discovering your customer needs and to really innovate" at  an event organized by the French chapter of the Product Development and Management Association and ESSEC business school. For details (in French) click on this link

Product Development and Management Association (PDMA), 2007 and 2008, presentation and workshops on Personas and Scenarios technique.

International Houseware Show 2008, presentation on the topic of A Stranger for Dinner: Insights Into Designing a Green Product for Chinese consumers

National Hardware Show 2007, presentation to the Women in the Hardware Industry Association on the topic of Designing for Women Experience

Shanxi Province Export Authorities, China, 2006, presentation on international marketing and brand development

PDMA Annual Conference, San Diego, 2005, moderator: Market Research: Emerging Methodologies & Techniques: Breakthroughs in Consumer Insights

SEMO, Paris (French market industry conference), 2000.
Conference presentation on global multilingual online market research, together with 3M and NovaTest. Workshop on Internet Research, covering online quantitative and qualitative tools, together with NovaTest.

Advancia Business School, Paris, France, 2006. Women and Entrepreneurship conference. On international entrepreneurship.

Maryland University, Robert H. Smith School of Business (MBA program), and The George Washington University, Elliot School of Business, 2002 and 2003, on entrepreneurship
   

 

Writing

For Key Concepts in Innovation (Palgrave, 2011) by Hamsa Thota and Zunaira Munir, definition of new concepts in marketing research and design

For Visions, the magazine of the
Product Development and Management Association, a 2-part article on the broad applications of online communities to new product development, from the front-end to commercialization. Part 1,
December 2008, "Online Communities Shake Up NPD
", cover story about Online Communities.  "Best of Visions 2008 Award".  Part 2, March 2009, "Create Your Own Online Community - How to Avoid the Pitfalls".

For Visions, September 2008, article about Personas and Scenarios technique.

For Business Week, 2007, article about Innovation in China entitled
Z-Park: China's Silicon Valley

For GMI Quarterly, the quarterly newsletter of Global Market Insite, 2000-2001, contributions on online market research.

Other

Front End of Innovation USA, 2011, 2012 and 2013, Advisory Board

University of North Carolina, Kenan-Flager Business School,
2009, MBA Innovation & Product Development, project evaluation 

University of Pennsylvania
,
PennVention innovation program, 2004 and 2005, student mentoring and project evaluations
 
INPEX, The Invention Show, 2004 and 2006, mentor and speaker

1st Franco-American Entrepreneurs Forum, Paris, 2004, organized by the French Senate, guest of the Department of Commerce International Trade Administration
Notes: 

Claire-Juliette Beale
conducts highly engaging workshops and presentations that are ideally suited to corporate, professional and industry event presentations.  

"Though I had over a decade of new product development experience going into the session, I walked out that evening an even stronger product manager". Senior Product Management Leader. Internet industry.You can
download this article on a Persona and Scenario workshop conducted for the Product Development and Management Association.