Innovate|2|market Services

Enabling Growth By Putting People First

Services

"I need to design a more user-centric and customer-focused organization."

Assessment of your current consumer insights and innovation process
Benchmarking studies: best practices, industry, competitors...
Evaluation of new methods, approaches, and solutions: Web 2.0 techniques, qualiquant research, online communities and co-creation strategies, crowdsourcing, ethnography, netnography, etc.
Personas and scenarios: planning, implementation, and lifecyle support
Voice of the Customer and Voice of the Customer optimization planning
Management of change

"I need to identify and define opportunities for new or existing products, services, and programs."

Innovate|2|market's three-step process covers the early part of the product development cycle. Clients may work with Innovate|2|market throughout the process, or for one particular phase.

In the NP-Xplore phase, we use various traditional and advanced techniques to gain market, customer, and user insights, to identify unmet needs and opportunities, and to innovate.
In the NP-Define phase we develop the idea, conduct further analysis to make the case for its development (or kill the project), and define what the product or service will be.
In the NP-Market phase we validate the concept and develop marketing and product strategies and plans while your team moves ahead with development.

Note: Innovate|2|market does not develop, manufacture or commercialize client products and services. Innovate|2|market collaborates with industrial designers to develop concepts and prototypes.

"I have other needs".

Click here for a summary of capabilities across the new product development cycle.