Innovate|2|market is a provider of strategic innovation and market development services.

Innovate|2|market helps organizations identify opportunities for their products, services, and technologies (market and product innovation), as well as improve their innovation, consumer insights, new product development, and marketing results by bringing customers and users at the heart of their process (process innovation).

This is done using traditional and Web 2.0 approaches, as well as our NPDWithoutBorders approach that goes beyond geographic and disciplinary borders.

Whether creating strategy, establishing process, or implementing programs, delivering these services requires trusting relationships, and experience at the intersection of business strategy and development, consumer insights and market research, innovation, new product development, web technology outsourcing and integration, and management of change.

Being an Innovate|2|market client brings the advantages of custom service, an exclusive relationship, flexibility, and independence.  Innovate|2|market is proudly independent from any solutions vendor.

Innovate|2|market is a particularly good fit for mid-size organizations in the $100 to $1 billion revenue range, and for organizations that seek to establish or improve their U.S. and international presence.  

Innovate|2|market works with marketing, business development, and technology managers, with corporate executives including CEOs, CFOs, as well as private equity investors.