Enabling Growth By Putting People First
 
 

Welcome,

Thank you for taking the time to explore the Innovate|2|market website!

My name is Claire-Juliette Beale, and I'm the founder and Chief Consultant of Innovate|2|market, an independent provider of innovation and market development services. Innovate|2|market leverages on my 15+ years of combined experience in innovation, new product development, international business development, senior management, and on a broad international network of experts in various fields who will work in tight collaboration if needed.

Innovate|2|market works with a wide range of client sizes and industries at every stage of the innovation and product development lifecycle. Our clients all share at least one of these characteristics:

  • They sell products, or services, and innovation and consumer insights are key to their growth and differentiation objectives.
  • For them, innovation has but one goal: succeed in the marketplace, whether it is existing markets, or new markets.
  • They want to identify new opportunities for their products, services, and technologies, even in challenging times. 
  • They want to increase innovation and new product development success, make smart choices for future products, and better market existing products.
  • More than ever, they want to find better ways to accomplish the above.

Innovate|2|market's innovation, consumer insights, and market development services help organizations reach those objectives, maximize their investment in new product development, and enable growth by putting people first. We connect you with market, customers, and users to make smart decisions.  We bring customers and users at the heart of your process, because innovation is as much about new ways to develop and market products as it is about new products. 

Our experience at the intersection of business strategy and development, consumer insights and market research, innovation, new product development, and management of change, is a key differentiating factor over other consulting firms.




Innovate|2|market NEWS February 2010

Chief Consultant Claire-Juliette Beale to lead the consumer and user insights panel discussion at Innovate Carolina,  the April 10  conference of the Carolinas chapter of the Product Development and Management Association sponsored by the University of North Carolina Kenan-Flagler School of Business.

Selected for "Best of Visions 2008 Award": our cover story for the December 2008 edition of Visions, the magazine of the Product Development and Management Association, about the broad applications of online communities to new product development:  "Online Communities Shake Up NPD"

 

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